12月 27, 2009 Uncategorized 流通業 経済 0

著名なマーケティング会社であるJWTの部門である、JWTインテリジェンスが、2010年に注目すべき100の項目をあげており、一読の価値あり。テクノロジー、健康、食べ物、スポーツ、文化、旅行、レジャー、芸能、環境など多岐にわたってあげている。日本も題材に上がっており、これまでと違った多才なファースト・レーディーとしての鳩山夫人が46番目に、45番目には、中国のにGDPで追い越され、一人当たりのGDPでは世界19位と凋落の一途を辿っていると評されている。鳩山内閣のGDP650兆円計画がすすむといいが・・・ マーケットワイア

100の項目は次の通り:

1. 3D at Home

2. Airline Subscriptions

3. Alternative Measures of Prosperity

4. Alternative Metals in Jewelry

5. Asia’s Widening Income Gap

6. Augmented Reality

7. Bacon Everywhere

8. Bio-Based Airplane Fuel

9. Boeing 787 Dreamliner

10. Bogot

11. Brighter Colors

12. Buycotting

13. Carey Mulligan

14. Coconut Water

15. Composting

16. Contemporary Indian Art

17. Cordless Power

18. Customized Pharmaceuticals

19. Deficit Neutral

20. Donald Glover

21. Dry Shampoo

22. East Africa Wired

23. Electric Car Networks

24. Electric Cars

25. Electronic Libraries

26. Ellen on Idol

27. Energy Dieting

28. Ethical Fashion

29. European Free Speech

30. Exotic Berry Flavors

31. Fermentation

32. Fernando Torres

33. Foursquare

34. Gambling in Singapore

35. Gaming Software

36. Green Retrofits

37. Greening the Palate

38. Hand-Me-Ups

39. Handwriting

40. Harry Potter in Orlando

41. Haute Fashion on eBay

42. Hybrid Boats

43. Impact of the U.K. General Election

44. Ironic Sports

45. Japan on the Sidelines

46. Japan’s First Lady

47. Jay Chou

48. Kindle Rivals

49. LED Bulbs

50. Li Ning

51. Lifestreaming

52. Lionel Messi

53. Little Boots

54. Local, Nonprofit Online Newspapers

55. Lost Series Finale

56. Luxury Goes East

57. Marina Silva

58. Mia Wasikowska

59. Michael Jackson Tribute Concert

60. Mobile Money

61. Mobile Ticketing

62. More Virtual Currencies

63. New Portrait of Hispanic America

64. “Nutrition-Washing”

65. Obesogens

66. Organic Fast Food

67. Pandemic Fatalism

68. Paying for Online Content

69. The Pirate Party

70. PlayStation 3 Motion Controller

71. Post-Lula Brazil

72. Pro Modding

73. Public Bicycles

74. Recycling Gray Water

75. Retail as Third Space

76. Return of the Water Fountain

77. Runaway Democracy

78. Silent Dance Parties

79. Ski Cross at Winter Olympics

80. Slow Beverages

81. Slow Communication

82. Spanish E-books

83. Spider-Man on Broadway

84. Spotify

85. Stephen Strasburg

86. Stevia

87. Tactile/Visual Design

88. Trip Bundling

89. TV for Tween Boys

90. TV/Web Integration

91. Urban Fruit Gleaning

92. U.S.-Cuba Ties

93. Video

94. Virtual House Calls

95. Volunteer Rewards

96. Water Footprint Tracking

97. The Waterless Washing Machine

98. The Wine-Tail

99. The Wonder Girls

100. Zach Galifianakis